Everybody should be like Tiger

Whatever you thin about Tiger Woods, you have to admire his work ethic and philosophy. When he was at the Olymp (Masters), he took the risk and retooled his swing. Not once. Twice.  In his words:

“My swing was good enough to compete on tour when I came out, but I didn’t think it was good enough to compete consistently on tour. I had a lot of holes in my game. I wasn’t a very good driver of the golf ball, my distance was terrible with the short irons. I would fly it over a bunch of greens. And my putting was way too aggressive. I had holes in my game that I needed to rectify in order to be consistent week in and week out.

“All the great champions that have ever played, that’s what they did. I didn’t think my game was good enough, so I needed to make changes.”

Companies, management consultants, individuals, kids should have this quote taped to their bathroom mirror. Too often all of us settle for mediocrity. For quarterly results that calm down Wall Street. For individual achievements that are good but not outstanding. For incremental change instead of radical change.

The real game changers (Dylan, Apple, Picasso – just to name a few) are never satisfied, always reinventing, changing. They have the patience for long-term results, don’t get frazzled by mid-term disappointments. And they are not guided by fear.

Fear is what keeps people/brands/corporations from changing. And, in the case of Conversational Marketing, keeps brands from adjusting to the changing media consumption habits of their customers. Instead, brands allocate experimental budgets to social media campaigns instead committing fully to the new marketing reality. Brands see their customers participate in a media category without them but they are too afraid to push the red button and change dramatically. Social Media is too often seen as the $1 lottery ticket: You get it right, you look like a hero (Doritos, anyone?) If you don’t get it right, so what? It’s just a buck.

Tiger’s life was and is about commitment. That’s why he’s the most successful individual business man. Ask yourself: Are you afraid or are you committed?

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