Monthly Archives: October 2008

Age of Conversation 2

Take 236 talented people (and one hack) from 15 countries and ask them to write about one of the following topics:

  • Manifestos
  • Keeping Secrets in the Age of Conversation
  • Moving from Conversation to Action?
  • The Accidental Marketer
  • A New Brand of Creative
  • My Marketing Tragedy
  • Business Model Evolution
  • Life in the Conversation Lane

Add to that passion, love for conversational marketing and a big heart (all proceeds of this book go to Variety, the Children’s Charity): Voila, Age of Conversation 2 – Why don’t they get it? On Sale today!

AOC2 is a unique collaboration experiment, with agency veterans, ministers, social media experts, directors of marcom, non-profit directors, PR experts and artists coming together to produce an edition that shows innovative and insightful thinking about how social computing and digital communications are changing our world each and every day.

And, while I head over to Lulu to buy my own copy now, I urge you to buy one, 15 or 30 to enlighten yourself and help a worthy charity. Or in short: Buy. Now.

Before I thank all the superstars, that made this book unique and extraordinary, a special Thank you to Drew McLellan and Gavin Heaton. They did all the hard and dirty work to wrangle more than 200 authors, deal with publishers and execute this monster project in their free time. You guys are Megastars!

And, here are the superstars:

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham,
Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay,
Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

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Perspective

The most infuriating part of the current financial/housing/credit hysterics is the lack of perspective: Comparing the current state of the economy to the Great Depression. The lowest levels since 1932. The highest TED Spread since there was a TED Spread. The worst economic outlook since ever. Stay tuned, because you might miss the world coming to an end after thhhhheeeeessse messages. Comparisons that make no sense. Comparisons that stink to high heaven. Cynical comparisons to keep frightened people stay tuned to CNBC, Fox Business and all the other blowhole networks.

Just like the reaction to 9/11, media tends to overblow threats and uses fear as a tool to keep people tuned to their programs. Don’t get me wrong: This is a bad crisis. And many people will have to pay with unemployment, more foreclosures, major financial problems and extreme stress levels. But just like a hypochondriac with a serious disease, the media tries to find even more sicknesses and symptoms to make the bad even look worse.

In the meantime, continue to live your life, work your way through it, enjoy your family and friends, cherish the positive changes that will come out of this new challenge and, most importantly, stay away from the Business Channels as far as you can. And trust in the perspective time offers you:

“It is said an Eastern monarch once charged his wise men to invent him a sentence to be ever in view, and which should be true and appropriate in all times and situations. They presented him the words: “And this, too, shall pass away.” – Abraham Lincoln