Location, Location, Location: The future of mobile advertising

I’ll be moderating a panel at SXSW about mobile advertising. Good group of people on the panel, see the description below:

Most people groan at the thought of advertising on their mobile phone and rail against the idea as 24/7 marketing. But is it possible that mobile advertising could be something that consumers enjoy? the panel will explore this dichotomy, what it takes to ‘get it right’ in this burgeoning industry.

Room C

Tuesday, March 17th

3:30 pm 4:30 pm

Sam Altman CEO,   Loopt Inc

Bud Caddell Strategist,   Undercurrent

Denny Reinert Dir IA Ad Sales,   Navteq

Tina Unterlaender AKQA

If you’re interested, mark it on the SXSW calendar


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