Can Marketers Buy Social Buzz?

Tomorrow, March 23, 2009, I’ll be speaking on a panel at OMMA Global: Hollwyood, discussing “the merit over paying to post. To be sure, many companies have done it wrong and gotten burned, resulting in consumer backlash and tarnished brands. However, others claim there’s a right way to commercially engage bloggers and build brands. Payoffs might include online buzz, traffic, product feedback, search-engine optimization, content syndication and much more. What’s the right way to buy buzz. Is there a right way? What is paid buzz, anyway?”

Panelists are Ted Murphy (IZEA/Pay Per Post) @tedmurphy, Brennan Beyer, VP Sales Social Vibe and the panel is moderated by Bill Stephenson, Vice President, Advertiser Solutions, Nielsen Online. Come by at 12.15pm. It should be a lively discussion.

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