Can Marketers Buy Social Buzz?

Tomorrow, March 23, 2009, I’ll be speaking on a panel at OMMA Global: Hollwyood, discussing “the merit over paying to post. To be sure, many companies have done it wrong and gotten burned, resulting in consumer backlash and tarnished brands. However, others claim there’s a right way to commercially engage bloggers and build brands. Payoffs might include online buzz, traffic, product feedback, search-engine optimization, content syndication and much more. What’s the right way to buy buzz. Is there a right way? What is paid buzz, anyway?”

Panelists are Ted Murphy (IZEA/Pay Per Post) @tedmurphy, Brennan Beyer, VP Sales Social Vibe and the panel is moderated by Bill Stephenson, Vice President, Advertiser Solutions, Nielsen Online. Come by at 12.15pm. It should be a lively discussion.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s